Marketing with
lasting Results!
Growth-focused marketing leader who engineers the full customer journey, from first click to loyal advocate. I reduce CAC at the top of the funnel, increase conversion in the middle, and maximize CLV through CRM, retention and loyalty mechanics. I bring GTM strategy and product growth thinking from day one, with AI built into strategy, operations and execution from the start. The result: sustainable revenue growth and measurable EBIT impact.
20+
Years Experience
10+
Leadership
20+
Happy Clients
A selection of my clients
Areas of Expertise
My Expertise
Comprehensive consulting in all areas of marketing, tailored for companies looking for a Fractional CMO or experienced GTM growth leader.
Marketing Strategy
Holistic strategy development for sustainable growth and measurable results.
Brand & Communications
Brand positioning and consistent communication across all channels.
Marketing Automation
Efficient automation of CRM measures for better scalability.
E-Commerce
Strategic consulting for successful online shops and digital sales channels.
AI-powered Marketing
More efficient workflows through the use of various AI tools.
Performance Marketing
ROI-focused campaigns on established platforms.
Web Analytics
Data-driven insights and reporting for informed marketing decisions.
SEO / GEO / AIO
Sustainable organic visibility in search engines like Google and in LLMs e.g. ChatGPT, Claude and Gemini.
References
What Clients say
„Starke Sparringspartnerin auch über ihren Verantwortungsbereich hinweg. Hat schnell, detailliert und effizient gearbeitet. Große Empfehlung!"
Roman Safronov
Founder
„It is an absolute pleasure to recommend Anika for her outstanding work in Marketing and PR. She has been an integral part of our journey from the very beginning, and her dedication, expertise, and relentless drive have been nothing short of exceptional. Anika is an invaluable asset, highly skilled, proactive, and unwavering in her commitment to excellence."
Johanna Fuchs-Boenisch
CEO, Susteco
„Anika designed the SEO & content marketing strategy for Smart Host and helped us implement it directly. Her ability to sift through the clutter and identify the key levers in a super short timeframe is what impressed us most. She is an outstanding professional and great (no BS) communicator."
Dr. Ilja Konoplev
MD | CFO | COO (Ex Smart Host)
„Anika hat innerhalb von wenigen Monaten maßgeblich zum Wachstum und Erfolg von Veterinär-Telemedizin in Deutschland beigetragen. Ihr übergreifendes Wissen über viele Marketingdisziplinen und Fähigkeiten in der Führung von Teams haben uns überraschend schnell Erfolge geliefert."
Daniel Janke
Founder, Pfotendoctor
Competencies
My Skills
Tools
My Tools
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